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Gaming section of Sony hit by first loss since 1995 -
05-16-2009, 04:13 PM
Earlier this year Japan’s Nikkei business news predicted Sony would end its fiscal year with up to an operating deficit in excess of $2 billion, a significant contrast from the company’s own forecast of ¥200 billion ($2.2 billion) operating profit. Unfortunately for Sony, the results were at the very bottom end of Nikkei’s predictions, with the electronics giant today posting an annual operating loss of ¥227.8 billion ($2.39 billion) and a net loss of ¥98.9 billion ($1.01 billion, £685milion) — its first since 1995.
A company’s operating margin is defined as sales minus the cost of goods sold and administrative expenses. Net income includes deductions relating to taxes, as well as changing values of a company’s assets and other factors not directly related to sales. Sony, who late last year announced that it would be slashing 16,000 jobs and undergo “sacred-cow-slaying” changes to cut costs, has blamed the strong yen and the current economic climate for the losses, which lie in stark contrast to last year’s profits of ¥374.5 billion ($3.3 billion) and Nintendo’s signifcant revenue increases this year. Anticipation of losses in the earnings announcement caused shares to fall 6.8 percent this morning.
The games division, which encompasses PS2, PS3, and PSP hardware and software, saw an operating loss of ¥58.5 billion ($614 million, £400 million), an improvement on last year’s loss of ¥124.5 ($1.3 billion, £866 million) which Sony is attributing to an improvement in the PS3 business and reduced hardware manufacturing costs. Overall hardware sales were down, due to significantly slowing PS2 sales with the PS2 hitting 7.91 million units, a decrease of 5.75 million over the previous 12 months. However sales for both PSP and PS3 were up, selling 14.11 million (an increase of 300,000), and 10.06 million (an increase of 940,000) units respectively.
Software sales for both PS2 and PSP saw significant dips with 83.5 million piece of PS2 software (a decrease of 70.5 million) shipping, with PSP software shipments down 5.2 million units to 50.3 million units. PS3 software sales, however, saw a massive jump, up 45.8 million units to reach 103.7 million sold.
Sony’s presented a bleak outlook for the next 12 months, forecasting a net loss of ¥120 billion ($1.2 billion). Sony also warned that there would be an overall decline in the games business, due to the likely change in value of the yen and a further decrease in PS2 sales, and expected that it would record a loss again next year. The firm remained optimistic about the PS3 business, however, which it expects to improve profitability in, due to reduced hardware costs and an “enhanced” line-up of software.
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